Engage In ‘‘On-Foot-Marketing:’’ It’s Still One Of The Best Form
Marketing on foot, is still one of the best ways to win people over to your products and services. This sort of marketing is just about meeting people in your circles, on your way, or just going about and talking to people about your products and services, while openly telling them them about it’s benefits and its uses.
Well, recently, I tried a digital marketing campaign, and expected to have results, but did not get anything from it. Around the same time, I went on foot and spoke to people in my area about my products and services. Little did I know that each of them will be interested.
In fact, almost everybody I spoke to, was interested in my products and services. They each made orders for my products and services.
Not to say that digital marketing does not work, however, I mean to say that ‘foot’ marketing, where we meet the people physically in town, and talk to them about our products and services, still works.
Together, use foot marketing and digital marketing campaigns to reach your customers.
It still works.
It allows you to interact with the people, one on one.
Now, these are some tips to make your on-foot-marketing campaigns successful.
- Dress well and smell good before you go; be hygienically clean. (Make sure your mouth smells good because you’re about to meet people one on one to speak with them.
Look physically attractive, the sort of attraction which can cause people to spot you from a distance.
Indeed, people look at you when you are physically attractive; this might make them open their door to you to speak with them, since instead of being frightened by you, they may be carried away by the approach of an attractive personality.
- You should make sure you approach with a confident smile, and also with a warm or cordial greeting.
- Make sure you carry a sample of the product along, also. This will help them hold, touch and feel the product on sale.
- While speaking, you should make sure you still keep your smile.
- You’re no more at the office, so speak with them in a semi-formal way, but do it interestingly as though you knew them long ago, so that they’ll be receptive to you.
- Introduce yourself, your brand and the product; specify the ingredients that are used for these products. Explain it’s all benefits and uses.
- Answer all their questions.
If you’ve ever used the product, give them your good reviews. Your good reviews can help you to get a sale, if they’re believable enough. Please, do not push too hard. Take their contacts, with or without a sale, and tell them you’ll still keep the friendship.
b) Try to use only 5 minutes of their time, except they request for more; that could mean they might be very much interested.
c) Keep your smile to the very end, answer all their questions, and thank them after everything.
d) Now, even if they don’t buy, try to leave them with an attractive flyer of the product; so you must have them with you. Your flyer should include the image of your products, it’s description, including its price. It must also include your address, location, website link, email, and contacts, in which they’ll later contact you, if they’re interested, in the future! (So, that’s why I said, ‘’Don’t Push Too Hard.’’
e) Yes, call them or send them some WhatsApp messages: you can also take their emails to send them updates on packages-products and services! (This can be a means by which you’ll educate them).
f) Okay-occasionally, pay them a visit at their homes and be friends or increase the friendship intensity. (At this point, it can lead to the sales you want.
g) Yes, invite them to free seminars, events and programs; that’s where they’ll get to freely know more about the products and the services, and tighten the relationship with you. At the meetings, be also interested in their businesses, if you can. If there’s a way their business can benefit from your business, be ready to help them with that. (You’re trying to do this, to keep a long standing relationship with your projected long-term customers or clients!) (For instance, one of the ways you can do this, is to do a simple A4 flyer of their businesses and share it around for them. So take pictures of this campaign, and show them what you’ve done for their businesses, on behalf of their businesses, as a good person who’s also a friend of their businesses!). (This, will keep loyalty to your businesses.)
Yes, apart from tightening the relationship with them, this will end you up of enjoying a lot of ‘’word of mouth’’ marketing from these people, and they’ll tell their neighbours, the families, their communities, and their friends about the kind gesture you gave them, and it’s all because of the goodness you done for them.
Yes, you’ll immediately see that, at the end you’ll start getting many customers and clients, who’ll come to you, a people whom you’ve not personally won or marketed to, but they heard of your good-heartedness or about your kind hearts, from a friend! (It’ll go on and go on, into the generations).
Your business will grow on, as viral.
h) At the end, thank them for such equally great opportunities, and then keep their friendship and the relationship, deep-down into the future, so you can enjoy unstoppable sales, down from one kind gesture.
That’s absolutely what the ‘’Best Foot-Marketing Business,’’ is all about.
Prince Akogo.
